Brooks Running Clocks Another Year of Record-Breaking Revenue

2024 Marked by Strong Global Growth for the Leading Performance Run Brand

SEATTLE (Feb. 6, 2025) Brooks Running finished 2024 with record global revenue, up 9% year over year, fueled by growth in every region and channel. This outcome marked eight consecutive years of growth for the leading run brand, which delivered a 13% compound annual growth rate over that horizon. Global expansion efforts drove strong 2024 results in EMEA, where Brooks grew two and three times the pace of the performance running market growth rates in France and Germany, respectively.¹ In APLA, Brooks grew 228% year over year in China, the second largest running market in the world.

For the third consecutive year, Brooks maintained its position as the No. 1 adult performance running footwear brand in U.S. national retail.² The brand also led the U.S. specialty retail channel throughout Q4, the most discerning channel in performance run, with a 19% year-over-year increase. Participation continues to rise around the world; in 2024, running event participants increased 8% in the U.S.,³ and on the global app Strava, running is considered the fastest-growing social sport.⁴

“The sun is shining on the performance running category, and we continue to welcome new people into the sport and our brand,” said Dan Sheridan, Brooks CEO. “The Brooks team has never been better at crafting best-in-class running gear and experiences and then connecting with runners and active people in their health and wellness journeys.”

Core innovation and product introductions fuel growth

All of Brooks’ core footwear franchises introduced new versions in 2024 for the first time since 2021, driving active (full-price) sales up 12% as consumers reacted favorably to the robust pipeline of fresh product. The Ghost and Adrenaline GTS led sales for the brand and together commanded more than 10% market share in U.S. retail for performance running footwear sold in the year. Ghost Max global revenue increased 203% in the new style’s first full year, helping to drive growth and add dimension to the popular Ghost franchise.

In September, Brooks launched the all-new Glycerin Max with strong adoption from the market globally. On its launch day in China, it was the No. 1 shoe sold on Tmall, China’s largest online retailer. In the U.S. specialty channel, the $200 shoe gained a full point of market share during launch week due to strong adoption by the channel and runners.

Brooks’ Hyperion speed franchise also performed well in all regions with strong adoption amongst competitive runners. In China specifically, where elite runners are highly influential to the broader market, Brooks’ speed styles grew 41% year over year driven by the Hyperion Elite up 37% and Hyperion Max more than doubling, up 103%.

Brooks brand engages new audiences around the world IRL and digitally

In 2024, Brooks launched global brand platform “Let’s Run There,” building on its purpose to inspire people to run their path. The platform evolution reflects consumers’ shifting relationships with running and celebrates a multi-dimensional view of health and wellness. In Q4, Brooks’ “Let’s Run There” video and partnership featuring actor Jeremy Renner won two Gold and two Silver Clio Awards, highly coveted recognition within the advertising space. The campaign also earned recognition in Fast Company’s “2024 Brands That Matter Awards” honoring brands that most effectively and authentically connect with their target consumers.

Fresh partnerships also landed the Brooks brand in front of new audiences in 2024. Brooks launched a collaboration with Extra Butter, the go-to streetwear destination in New York City’s Lower East Side, featuring exclusive designs of the Brooks Cascadia 18 sneakers, and in Seattle where the brand is headquartered, Brooks became the Official Off-Ice Performance Partner of the National Hockey League’s Seattle Kraken. In Q4, runDisney announced a multi-year sponsorship naming Brooks the official running shoe of its popular race series.

In the digital space, Brooks Run Club, the brand’s loyalty program, surpassed 1 million members in North America in 2024 and in Q4 extended to the EMEA region with a launch in the U.K. Brooks plans to expand the program to other countries in 2025, starting in Q1. On Strava, Brooks Running Clubs in the U.S. and Europe grew 165% and 346%, respectively, year over year ending August.⁵

Brooks invests in the sport, supporting elite athletes and the broader run community

Brooks' commitment to the sport fueled major victories for both the brand and its team of athletes in 2024. In August, Brooks Beast Josh Kerr earned an Olympic silver medal in the men’s 1500m followed by a win at the 5th Avenue Mile in New York City, breaking a 43-year-old course record. Brooks athlete Michael Roeger also earned silver in Paris this summer in the men’s 1500m in the T46 category. In April, Brooks Beasts Brannon Kidder, Brandon Miller, Isaiah Harris, and Henry Wynne set a new world record in the distance medley relay at the Oregon Relays in Eugene.

In 2024, Brooks invested more than $6 million in community impact programs supporting more than 800,000 runners globally. These efforts included $4 million in gear and funds to community partners like the global community running organization parkrun, as well as $2 million to young runners in the U.S. through Brooks’ Future Run program, which aims to expand youth access to the sport.

About Brooks Running

Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning.

⁵Source: Strava