Our shoes, gear, and experiences all have a singular goal in mind. We want to make sure each run, walk, and workout is better than before — a simple enough principle that guides every design and engineering choice we make.

We engineer our gear in the lab, but we bring it to life at a human level — testing gear alongside people with unique shapes, strengths, and experiences. Our world-leading researchers are the best kind of nerds. They study physiology and biomechanics so your body and mind can simply enjoy every move you make.

We tackle challenges, discover solutions, test them, assess feedback, and repeat it all over again. And then again, endlessly until it’s right. Every groove in the soles of your shoes, every inch of fabric in your gear and every single stitch has a reason to exist. If it doesn’t improve your experience, you won’t see it in our gear.

This is as much for us as it is for you. Our offices have locker rooms. We run at lunch. Work out between meetings. Pretty much any time we can. Put simply, we make the best gear on the planet because we want to wear it too.