Until we all run on equal ground

Where we work

We’re working toward better representation by proactively hiring diverse candidates, creating equitable opportunities, and promoting an inclusive workplace.

We’ve set a goal to achieve 30% Black, Indigenous. and people of colour (BIPOC) and 50% women representation among US Brooks employees at every level by 2025.

At Brooks, we're constantly evolving to be at the forefront of creating an equitable workplace for our employees. Our efforts led to a 100 out of 100 score from the Human Rights Campaign's Corporate Equality Index (CEI) in 2020 and 2021. The CEI is a national benchmarking tool that focuses on corporate policies, practices, and benefits for LGBTQ+ employees. We’ve made it our goal to maintain this score each year.

In addition, we continued our commitment to the Camber Outdoors CEO Outdoor Equity Pledge and joined the Outdoor CEO Diversity Pledge to further advance representation of BIPOC in our workplace.

Where we do business

Our efforts to make meaningful change don’t end at our workplace. We want our industry to be better, too. So in August 2020, Brooks became a founding partner of the Running Industry Diversity Coalition (RIDC) — a new, national coalition of running brands, running retailers, and runners representing BIPOC.

This coalition is dedicated to ending systemic racism in the running industry and running community. Its members are united by the belief that running, walking, and fitness support a healthy culture and should be accessible for everyone.

Where we make a difference

We’re working toward educating, empowering, inspiring, and creating awareness in the running community in many ways. We continue to invest in youth as the future of our sport through Brooks Booster Club with footwear, apparel, and funding to under-resourced and under-represented cross country and track teams. And for the second year, we partnered with Dick’s Sporting Goods on special footwear and apparel collections that benefit girls’ running programs in underserved communities nationwide.

In addition to our ongoing support of Front Runners LGBTQ+ running clubs, we sponsored Mikah Meyer’s “Run Across Mississippi” campaign for LGBTQ+ outdoor equality.

We are also thrilled about our new partnership with the L.A.-based Angel City Elite — an all-women group comprised of five elite distance runners whose goal is to amplify BIPOC voices in the sport.

And in June 2021, we will be the proud sponsor of the Black Girls Run! second annual eRACE Racism virtual challenge, which invites runners from different backgrounds to run together in the fight against discrimination, prejudice, and racism.